Task:
Our task was to attract new students to «Arcanum» guitar school. We decided to reach out to those who think that playing guitar is too difficult for them.
Our task was to attract new students to «Arcanum» guitar school. We decided to reach out to those who think that playing guitar is too difficult for them.
Finding:
We dived into the context of learning to play guitar and discovered something incredible! Over a hundred world hits (including Ed Sheeran's) can be played using just the 4 simplest chords: G, D, Em, C.
We dived into the context of learning to play guitar and discovered something incredible! Over a hundred world hits (including Ed Sheeran's) can be played using just the 4 simplest chords: G, D, Em, C.
KV idea:
We decided to create a “headlature” — a visual scheme illustrating these four major chords. Instead of dots, it features stylized heads of famous artists whose biggest hits can be played with them.
We decided to create a “headlature” — a visual scheme illustrating these four major chords. Instead of dots, it features stylized heads of famous artists whose biggest hits can be played with them.
Process and Craft:
ARCANUM
HEADlature
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Thank God, finally!
I know, you want look closer
