Task:
To tell people in Kazakhstan about the new financial product Simply as loudly, brightly and provocatively as possible.
Situation:
A new mobile financial service Simply is launched in Kazakhstan. It allows you to do the same things that banks do but faster, easier and more conveniently. Meanwhile, banks in Kazakhstan are still clumsy, with long queues and angry cashiers.
Solution:
We decided to illustrate the well-known Internet joke based on a play on words when financial banks are homonymous to the Russian word banks, i.e. glass containers. We shot a video with a thousand jars, seven explosions, 2 cubic meters of money. The scene from a call center was shot using CG.