MARWIN
READ
VS
COVID
READ
VS
COVID
We wanted to remind about the importance of self-isolation, and used reading for this. Books are good friends which never get you bored at home. And it's even more enjoyable if they can support you in a difficult situation. With the wisdom of Shaw and Tolstoy, any loneliness are easier to bear!
Moreover, home reading helps to beat pandemiŃ. We used a visual trick to show it - a book opened near the face looks like a mask.
Moreover, home reading helps to beat pandemiŃ. We used a visual trick to show it - a book opened near the face looks like a mask.
To remind about self-isolation and make it easier, we challenged followers to put a photo with a book with the form of a mask on the face and add hashtags #readvscovid. Winners got promocodes for books.